Refresh, Rewrite, Consolidate or Delete? How to Decide What to Do With Old Website Content
Your website probably contains pages you haven’t reviewed in months, perhaps years. Some still provide useful information. Others mention outdated services, answer questions poorly, or cover subjects that appear elsewhere on the site. What should you do with them? The instinctive response might be to rewrite everything old, delete articles that receive little traffic, or […]
Service Page vs Landing Page: What’s the Difference and When Do You Need Each?
Two Pages That Do Different Jobs Service pages and landing pages are often treated as the same thing. After all, both explain an offer and usually encourage visitors to contact, book, buy, or take another action. But they serve different purposes. A service page is part of your main website. It helps visitors understand a […]